After setting its sights on the Indian market, the group of casino and sports betting operators Soft2Bet has unveiled the last stage of its strategy of global expansion.
Announcing its entry with the aim of expanding its reach into new territories, Soft2Bet has launched four brands in the country of its portfolio.
It is a question of seeing Wazamba, Rabona, Nomini and Campobet available on the Indian market, the company soon to put the rest of its multi-brand portfolio online.
The launch includes the casinos of Soft2Bet, with customizable gamification and profile applications, as well as its sports bets which carry the country’s most popular cricket sport Containing a population of over 1.3 billion people, India is considered to be “a huge emerging market”, with The company’s move coming as Soft2bet aims to rapidly expand its global reach.
Speaking of development, Uri Poliavich, CBDO of Soft2Bet, said: “We are delighted to have marketed our products in India and delighted to deliver them to an exciting new audience.
“Global expansion is a key principle for Soft2Bet, and placing our brands in front of such a large market is sure to generate very attractive opportunities in the future.”
Entry into several new global markets earlier this month was stipulated as a primary goal for Soft2Bet to move forward, as the company seeks to accelerate the pace as 2020 progresses.
Although they have emphasized the still essential role that regulation plays in moving forward in recent discussions, global companies have therefore been pushed for radical reform as the global coronavirus pandemic continues to spread rapidly through the world.