our popular Soft2Bet, Wazamba, Rabona, Nomini and Campobet products will be available in the Indian market with the company taking the rest of its multi-brand portfolio online in the near future.
The launch includes the casinos of Soft2Bet – a hit with gamers due to their gamification and customizable profile features, as well as its sports books that contain cricket – the country’s most popular sport.
According to the company, “With a population of over 1.3 billion people, India is a huge emerging market, and this decision further demonstrates the global appeal of Soft2Bet as it continues to rapidly expand its reach world. ”
Uri Poliavich, CBDO of Soft2Bet, said: “We are delighted to have marketed our products in India and delighted to deliver them to an exciting new audience.
“Global expansion is a key principle for Soft2Bet, and placing our brands in front of such a large market is sure to generate very attractive opportunities in the future.”