JD deployed a Zoom-type videoconferencing application, JoyMeeting, in the midst of its push in business services.
Why is it important: JD is the latest major Chinese technology to exploit the remote work tools market.
- Interest in workplace technologies, such as productivity and video conferencing tools, has arisen with the transition of Chinese tech giants to business services.
- Enterprise technology is seen as an emerging growth point for tech companies in China, where consumer services are already mature.
- By entering the sector, JD competes with global competitors like Zoom as well as with local competitors Tencent, Alibaba and ByteDance.
- As the pandemic spreads worldwide, Alibaba, Tencent and ByteDance are increasingly turning to the global market by doubling the global versions of their business applications.
Read more: Chinese tech companies look at the market for collaborative applications at work
Details: JoyMeeting, developed by JD’s subsidiary, Jingdong Shangke Information, was a video conferencing tool that was previously only available to the JD team and partners.
- JoyMeeting comes with video conferencing capabilities for one-on-one conversations, meetings, interviews and conferences
The context: It is common practice among large Chinese technology companies to develop local communication applications to facilitate workflows and protect their data. More and more companies are opening their internal work applications, developed and tested within the company, to mark a territory on a growing market.