Tencent Technology (Shenzhen) Co., Ltd. (Tencent) brought an unfair competition lawsuit against a click farming company Shenzhen Weishikong Information Technology Co., Ltd. (Weishikong) and its legal representative, for inflating viewing figures on official WeChat accounts. Tencent claimed that such behavior severely damaged the WeChat ecosystem and constituted unfair competition.
The Shenzhen Intermediate People’s Court ruled that both the plaintiff and the defendants are engaged in the development of software and services around WeChat, and are in a competitive relationship under the anti-unfair competition law. Weishikong had engaged in false propaganda such as “You can easily earn 100 yuan a day with an alternative WeChat (Alt) account” and “1 yuan withdraws from the account in seconds.” He paid WeChat users to record likes and favorable comments etc. in order to increase traffic to those particular WeChat accounts. This constituted unfair competition by “engaging in false business promotion” and “hindering and disrupting the normal functioning of Tencent’s cyber products and services.”
The court ordered the defendants to compensate Tencent for economic loss in the amount of CNY 20 million yuan (approximately US $ 3 million) and other reasonable expenses amounting to CNY 500,000 yuan (approximately 64,515, 80 US dollars).