With the reopening of the Maldives borders on July 15, 2020 and the increase in recent flights between the Maldives and India, Maldives Marketing and Public Relations Corporation (MMPRC), recently began launching its marketing campaigns to increase arrivals. of the Indian market and regain its market share and strengthen its brand awareness thanks to its new brand message: “Rediscover the Maldives… The sunny side of life”.
As part of the global media campaign, the MMPRC has planned to advertise in major commercial and consumer publications in India. The overall objective of this recovery initiative is to present the message that the Maldives is a “ haven of peace ” for visitors and that it is one of the safest places to visit during this time, due health and safety measures in place, complemented by the safety offered by the unique geography of the Maldives and the concept of an island-one-resort.
This six-month campaign increases awareness of the growing wedding and honeymoon market segments in India. The Maldives are increasing their visibility through the platform’s social media, reports and blogs.
The aim of this campaign is to promote the Maldives as one of the most preferred destinations for Indian tourists to go after COVID-19, especially for newly married couples and honeymooners. In this regard, the campaign highlights a particular aspect of the destination, as well as the benefits available in these segments.
Participation in SATTE GenX – virtual exhibition
South Asia Travel and Tourism Exchange; SATTE GenX is South Asia’s premier virtual exhibition in the travel and tourism industry. MMPRC participated in this two-day virtual exhibition and took the opportunity to interact and connect with potential buyers from India. The MMPRC showcased the Maldives in a separate virtual pavilion with 11 industry co-exhibitors.
Campaign with VOOT
As part of the ongoing recovery plan, Visit Maldives is launching a campaign with India’s most engaging Over-the-Top (OTT) video streaming platform – VOOT. Maldives is ready to promote the brand with high SOV and targeted targeting – categorized by demography, geography and device; via native ads. Targeted ads will be broadcast on the VOOT platform from November 6 to December 3, 2020.
Participation in OTR India 2020
In collaboration with partners from the tourism industry, the MMPRC participated in the Outbound Travel Roadshow 2020 India. roadshow has also helped industry partners reach their audience virtually, in the current situation.
Instagram conference with Indian celebrities
Considering the fact that during the lockdown the digital world space has boomed and there has been a maximum transfer of users to Instagram, MMPRC will host a live interactive Instagram conference on November 27, 2020 with celebrities who have visited the Maldives before. The live session will be themed “Rediscovering the Maldives – The Sunshine Side of Life!” and celebrities will come together to share their experiences in the country, raise awareness about destination offerings, talk about safety and health, and the latest developments and initiatives, such as the “Maldives Border Miles” program.