Norway has traditionally been geared towards the European market, but China is gaining in importance, said Rolf Almklov, trade adviser at the Royal Norwegian Embassy in Beijing.
In fact, China is the most important country for Norway in terms of bilateral trade in Asia, he said. In 2019, trade between the two countries reached $ 13 billion.
As the living conditions of the Chinese continue to improve and more and more consumers begin to seek healthier and better products, Norway has discovered new business opportunities with China, such as its health products. top quality.
China recently implemented a development policy called “dual circulation”. Almklov said this was the right way to develop the market and he did not care about the potential inconvenience for Norwegian companies. Instead, he believes it will also provide opportunities for them and other overseas businesses as long as they can provide quality products and services that customers need and shouldn’t. not be afraid of competition from Chinese brands.
He said that China and Norway have complementary trade relations and are keen to develop it further.
There is a bright future for bilateral trade, he continued, and Norwegian companies hope to learn from Chinese consumers what they want to have. In doing so, it will also help Norwegian businesses to become stronger in other markets, as Chinese consumers are leading in many areas on what future consumers want.