How Harley Davidson ensures a smooth ride out of India with minimal retarders for customers
New Delhi: Cult American bike maker Harley-Davidson said on Saturday it was working with new partner Hero MotoCorp to “ensure a smooth transition” for its customers in India, including after-sales service and warranty. Last month, Harley-Davidson and Hero MotoCorp announced their partnership for the Indian market.
They signed a distribution agreement under which Hero MotoCorp will sell and service Harley-Davidson motorcycles. It will also sell parts and accessories, as well as riding gear and clothing through a brand-exclusive Harley-Davidson dealer network and Hero’s existing dealer network in India.
Harley-Davidson General Manager (Asia & India) Sajeev Rajasekharan said in a statement: “As we change our business model in India, we are happy to continue our trip to the country with Hero MotoCorp. working closely with Hero to ensure a smooth transition for our runners. “
He added that the company provides its riders with the updates available. The company has assured them that sales of Harley-Davidson motorcycles, parts and accessories and general merchandise, as well as after-sales service, warranty and Harley Owners Group (HOG) activities will continue from January. 2021, he added.
After the company announced its exit from India in September, Harley-Davidson dealers said they were considering legal action against the U.S. bike maker for meager compensation. The Federation of Automobile Dealers Associations said the exit of the cult American bicycle maker would result in a loss of up to Rs 130 crore for the brand’s partner dealers in the country, as well as job losses of up to 2000 workers in the bicycle manufacturer’s dealerships.