New Delhi: Audible, part of e-commerce giant Amazon, is working on adding Indian languages to its ‘Suno’ service, which offers audio stories and podcasts, as the company seeks to further strengthen its position in India. .
Audible entered India in November 2018, with a range of audiobooks and now has over 2 lakh titles available in the country. In December of last year, it launched Audible Suno – a first app in India – which offers over 100 free audio stories and podcasts in English and Hindi.
“Suno is only available in Hindi and English so far, and we’ve deliberately focused on those two languages because we don’t see too much value in doing something that’s half-baked and we don’t want too much. expand our efforts.
“There is no doubt that we are working to extend Suno to other Indian languages. I think that would also bring expansion of our audience to other states,” said Shailesh Sawlani, Head of Audible Country (India). at PTI.
Although he did not comment on the timeline for the addition of new languages, Sawlani said the company “is working on creating something that is comprehensive enough to start and continues to grow from there.”
“I think all the buzz is around regional languages. A lot of consumers have come online recently and there is a dearth of (regional) content (the kind we offer). So obviously we have our eyes on that. ,” he told me.
Some of the new Audible Suno titles include Anand Ki Aur with Gurudev Sri Sri Ravi Shankar, Uncovidable (Hindi) (Rasika Dugal), Yuvaaon ke Liye Chanakya, Zen: A Way of Life (Om Swami), Shiv Purana Devdutt Pattanaik Ke Saath, Suno Mahabharat Devdutt Pattanaik ke Saath and what a match with Harsha Bhogle.
Speaking about the Indian market, he said the country is among the fastest growing regions for the company. “The market is young (for us) … but I think in a relative sense it has been one of our fastest growing countries in the world,” he said.
He added that one of the main areas of the business in India is to promote the service.
“In terms of growth, awareness is going to continue to be a major focus for us … We work collaboratively (for content) and being part of the Amazon family is driving much of the discovery and growth … a lot of things first in India and we will continue to do that in 2021 as well, ”Sawlani said.
Audible is present in 10 countries including the United States, United Kingdom, Japan, India, Australia, Germany, Spain, Canada, France and Italy.
The Audible subscription service allows users to purchase audiobooks – such as a physical or electronic book – in various Indian languages.
Some new Audible titles include One Arranged Murder (Chetan Bhagat), Dil Local (Divya Prakash Dubey and Rakesh Kayasth), The Vedas and Upanishads for Kids (Roopa Pai), The Alchemist (Hindi) (Translated by Anu Singh), A Promised Land (Barack Obama), Queeristan (Parmesh Shahani), Think Like a Monk (Jay Shetty) and Hidden in Plain Sight (Jeffrey Archer). PTI SR DRR DRR
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