SINGAPORE, November 20, 2020 / PRNewswire / – Geberit has won an internationally renowned Red Dot award for branding and communication design. The award was given for the new brand identity, which reflects the strategic direction and expansion of the business model.
“Design meets function” and “installed know-how”: with the expansion of its product portfolio, Geberit targets the brand at end users as well as trade professionals. This is symbolized by the products of the Geberit ONE bathroom series, which combine Geberit expertise behind the wall and in front of the wall.
“With its entry into ceramics company six Years ago Geberit – until then mainly known by trade professionals as a strong brand in sanitary technology – expanded its product portfolio and thus targeted new markets and target groups ” Explain Dr. Martin Baumüller, Head of Marketing & Brands Division at Geberit. “In doing so, we combine ‘behind the wall’ technical know-how with ‘in front of the wall’ expertise and we also attract end users with the brand. This is reflected in our new branding strategy.”
“Know-How Installed” and “Design Meets Function”
While the claim established “Know-How Installed” targeted B2B groups such as sanitary engineers and plumbers, new “Design meets function” claim calls to interior designers, architects, showrooms and end users. This repositioning from B2B to B2B2C was necessary following Geberit’s entry into the ceramics sector in 2015.
The Red Dot jury has completely convinced
According to the Red Dot Award jury, the evolution of the brand has been exemplary. Geberit is no longer a sanitary brand, but also a public brand.
Geberit has distinguished itself with aesthetic and functional products designed to meet the needs and requirements of the bathroom.
There was also a special mention for strong brand DNA. The new B2B2C branding is used internationally at all levels of marketing, including marketing campaigns, showrooms, point of sale concepts, events and trade fairs to ensure a uniform identity and develop more brand in the markets.
Red Dot Award
the Red Dot Award is one of more prestigious design competition, with over 18,000 submissions annually of more than 70 countries. Not only are the products attributed, but also pioneering brands and communication projects.
Global operation Geberit The group is a European leader in the field of sanitary products. Based at Swiss, Geberit provides unique added value at sanitary technology and bathroom ceramics. the global the production network includes 29 production facilities. With more than 12,000 employees in 50 countries, Geberit has achieved sales of CHF 3.1 billion in 2019. Geberit shares are listed on the SIX Swiss Exchange and have been included in the Swiss market index since 2012.