For many people, the coronavirus pandemic has changed their eating and exercise habits. One app that helps people track their diet and lose weight is called Lifesum. The company quickly grew to 45 million users and benefits from partnerships with Amazon (NASDAQ: AMZN) and Nike (NYSE: NKE).
Fool.com Health and Cannabis Bureau Chief Corinne Cardina spoke with Lifesum CEO Henrik Torstensson about the digital health and wellness space and their partnership strategy.
Corinne Cardina: The partnership has been a great strategy for Lifesum. The company has developed some really impressive partnerships with big tech companies, most notably Amazon recently. Can you tell us more about Amazon Halo?
Henrik Torstensson: I’m very excited to be one of nine launch partners for Amazon Halo, Amazon’s new device and health program arriving this fall. They are really interested in taking a very holistic approach to health and we are their nutritional partner on the lab side.
Cardina: Awesome. What does it mean? How does it work in practice?
Torstensson: With Amazon Halo, when you want to change your approach to nutrition and diet, they have a part of the service called labs where we have created the content and the program that Amazon Halo subscribers and users use to continue and change the way they eat.
Cardina: Okay. Is it an educational component?
Torstensson: It is an interactive educational component. You choose something you want to do and then there are these daily tips to help you do it.
Cardina: Impressive. It’s super exciting for all of you. The Amazon Halo, it harnesses artificial intelligence to inform what we know about our bodies. What excites you about artificial intelligence in the health sector?
Torstensson: What I think is so fascinating and really promising is that there is this large amount of data, and we collect hundreds of millions of data points every month from our 45 million users, and with l artificial intelligence, we are able to personalize the experience for individuals Find out what we will learn from others to make it easier for everyone to live healthier lives.
Torstensson: Get sick or get really preventative, which is probably the best thing if you do it right.
Cardina: Yeah, absolutely. What could you say to people who doubt tech companies are protecting their most private data, their biometrics, their health information?
Torstensson: I can only speak for Lifesum and we always start with user rights and privacy. We collect the data that the user gives us to actually provide a service, and if they want us to share it with other services to improve their lives, we think that’s good, but it’s not to us to go share this data without user. consent.
Cardina: Great, very important. I enjoyed browsing Lifesum social networks. It seems like social media is a big part of your strategy because it really educates people about certain trends in wellness, education. I saw an explanation on intermittent fasting, which is also very interesting to me recently. What do you think of social media and the role it plays in the success of Lifesum?
Torstensson: For us it’s a digital service, and at eight years old, as a native millennial digital company, it’s obviously a critical part of what we do and how we interact with our members. . This is important, but there are our partnerships as we have already discussed. So it’s really the mix of finding a great product, great social media, great partnerships, to make it the magical source.
Cardina: Absolutely. How do you see the future of digital health? What trends do you think will continue to gain momentum once the coronavirus pandemic has subsided?
Torstensson: I think one thing that really excites me is that we’re actually doing one of the AI-based products, which is predictive tracking. Looking at all of the other Lifesum users and what you’ve done as an individual user before, we can actually predict what you’re going to eat and it really creates that magical, smooth experience. This level of being a daily part of a user’s life is really exciting. I think one segment of digital health that has really pushed this, which I think will stay with us and continue to grow, is actually telemedicine. I think it’s going to stay with us because it’s just more convenient for a lot of interactions with our doctors.
Cardina: Yeah, absolutely. Lifesum is about eating, right? Eating is part of our lives. When you’re ready to make a big health change in your life, food has a huge part of it. How does Lifesum help users improve their lifestyle with regards to diet, nutrition and diet?
Torstensson: We’re all about food and nutrition and what we’re saying is we want to improve life through better food; Nutrition is about the numbers, but it’s really about the emotions and how we grew up, our culture that impacts what and how we eat. What we do is help the users and we say it’s really the user. It’s about being personalized, which actually works for each individual. Maybe it is intermittent fasting that interests you, it is something that you want to take down this path. Then we bring in the best knowledge, build a great experience, make it really, really easy.
Cardina: Excellent. What does the Lifesum interface look like? Are they planned menus? Is it up to people to track what they eat and watch the calories and the macro breakdown? I would love to hear about it from a user perspective.
Torstensson: It’s a mixture of that. We have a food tracker and you can search, you can use our barcode scanners or our image recognition to take a picture of what you eat to get it back, then we will give you individual feedback on that. topic. This feedback differs depending on your goal, whether you are trying to lose weight or if you are trying to eat healthier or if you are trying to build muscle or gain weight, depending on whether you are intermittent fasting. or a high protein or balanced diet, in fact what you want is very different feedback and that’s what we’ve built with our food rating algorithms. Then we also have recipes. We have plans that tell someone to go. What we do know is if we look at 30 days of using Lifesum, you’ve really moved. Even if you start out with very little understanding of nutrition and food and the impact of what you eat on your health, after 30 days you have taken a huge step towards understanding this.
Cardina: Yeah. I love looking at the data on all of my different wellness apps. When I go for a run I love to see, did I go a little longer, a little faster than last time? I think this touch point probably makes the product really sticky so your users will keep using the app for a long time. They don’t forget it and move on. Is it correct?
Torstensson: Yeah, absolutely. We have very loyal users. Sometimes people use it for a while. They use it to understand. We’re Nike’s nutritional partners, and as an example, really, if you’re going to run a marathon or a longer run, it’s really essential to understand what you’re eating and how you’re eating and how that affects your performance.
Cardina: Yeah, absolutely. Are there other partnerships beyond Amazon Halo that Lifesum has created that you would like to talk about?
Torstensson: We are very proud and happy to be the nutrition partner of Nike, which we are now for a little over a year and obviously, an iconic company, so we are very happy with maybe more relationships and partnerships with Apple (NASDAQ: AAPL), Google (NASDAQ: GOOGL) (NASDAQ: GOOG), and where we participated in the WWDC Developers Conference presentation this summer with our new widget which is part of the latest iOS.