Sony Corporation (NYSE: SNE) PlayStation 5 has two new endorsers – Rick Sanchez and Mory Smith of “Rick and Morty” fame.
What happened: The animated characters of the adult-themed TV show bring their signature style of humor in an advertisement for the Sony game console.
“Alright Morty, go talk about it – they paid us a lot,” the mad scientist tells his puzzled grandson, as he counts a wad of cash in the background.
As Morty rushes to list the console’s features while filming their promotional material, Rick eagerly hones his grandson from behind before finally saying “F * cking buy it”.
Why is this important: Rick and Morty’s approval comes as Sony is already struggling to keep up with the high demand for its latest gaming consoles.
Customers are struggling to buy the new console as supplies are running out everywhere except at resellers.
Reseller groups use technology and cordage in member departments to clean retailer consoles. With a group of a dozen members securing 3,500 consoles for sale to customers, according to Business Insider.
While the official price for a PS5 Digitial Edition is $ 399 and $ 499 for the console equipped with an ultra HD Blu-Ray disc player, they sell for over $ 800 on StockX, a reseller website.
On Sunday, Kohl’s Corporation (NYSE: KSS) unexpectedly offered the PS5 units for sale, according to Pushsquare.com – bundling the console with a DualSense controller and a copy of the Spider-Man game for $ 639.99.
Lots sold out over the weekend – as thousands of people bought the unit from the retailer, some of those orders are at risk of being canceled.
The rush for units was evident from day one when consoles went on sale in Japan and sold out on day one, but were available at a flea market in that country for over $ 900.
Microsoft Corporation (NASDAQ: MSFT) The Xbox Series X and S, as well as consoles from Sony, have failed to meet the sales targets of their predecessors in Japan, as scarcity of supplies limits the ability of manufacturers to meet the demand. growing demand for these devices.
Price action: Sony shares closed up 1.27% at $ 89.98 on Friday.
Related link: PlayStation 5 could outperform new Xbox series, but game subscription service gives Microsoft an edge, analysts say
Photo courtesy of Sony Corp.
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