Nov. 25, 2020, 9:10 p.m.
India is a growing True Wireless Stereo Headphone (TWS) market with 723% year-over-year (YoY) growth in the third quarter of 2020, according to a report from Counterpoint Research. The report calls him as one of the few categories that has successfully challenged the impact of the economic downturn. This increase in the TWS market appears to have been driven by the new home work environment and the growing number of entry-level truly wireless headphones.
India’s true wireless market is dominated by boAt with an 18% market share, followed by Xiaomi (16%), Realme (12%), JBL (8%) and Apple (6%). Research analyst Shilpi Jain said, “Apple’s decision not to include wired EarPods in its new iPhone 12 series has obviously helped it increase demand for AirPods.”
According to the report, the Redmi 2C earphones are the best selling truly wireless headphones in India in the third quarter of 2020. The company states that this was made possible by its’ promotional price of Rs 999 and better features including premium quality. ‘improved appeal, comfortable fit and a multi-function button’.
Second on the list were the BoAt Airdopes 441, among a host of truly wireless headphones. Realme Buds Q and Buds Air Neo managed to secure the third and fourth place on the best-selling TWS models, during the third quarter of 2020. Apple’s 2nd generation AirPods managed to secure the fifth place on the list thanks to increased shipments due to the removal of the earbuds from the new iPhones.
JBL, which occupied the fourth overall position on the list with an 8% market share in the third quarter of 2020, saw its share decline compared to the last quarter, where it managed to hold a 15% market share. The report says this could have happened due to increased competition and consumers preferring value offerings due to the economic downturn.
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