Facebook has long claimed to benefit small businesses with this feature.
Facebook vs. Apple: As the feud between Facebook and Apple over user privacy and the restrictions imposed by iOS 14 continues, Facebook’s own employees have apparently sided with the iPhone maker. The reports came shortly after the nonprofit Electronic Frontier Foundation also rallied around Cupertino. The social media giant has been criticizing Apple for the past few months over its recent iOS 14, which would ban Facebook from tracking user data without their explicit permission, and this back and forth has made things ugly between the two giants of technology, even because Apple has long been critical of Facebook’s data collection methods.
Read also | Facebook is mad at Apple because new iOS update lets iPhone users opt out of tracking
According to reports, employees of the social media giant have said it hides poor privacy practices behind small businesses. They are apparently unhappy with Facebook’s decision to publicly criticize Cupertino, with a report citing an employee saying he feels the social media giant is trying to justify a malafid practice by exploiting people with the help of A message of sympathy.
Earlier this year, Apple released iOS 14, which starting next year would ban Facebook and its products from tracking non-app movements of iPhone users. This is expected to hit Facebook’s targeted ads functionality, a major source of revenue for the social media giant. Facebook recently ran a full-page ad in prestigious newspapers like the Wall Street Journal and The New York Times criticizing Apple for its iOS 14 provisions, and said Cupertino’s policies would hurt small businesses that rely on the feature. targeted advertising from Facebook to gain visibility. Facebook has long claimed to benefit small businesses with this feature because it is their most visible and likeable business case behind targeted advertising.
At this, Apple said it was protecting the interests of its own users and restoring in their hands the power to decide who could track their movements and use their data. In this fight, Facebook claimed to defend the interests of small businesses, even though Apple made it clear that iOS 14 would not prevent Facebook from tracking user movements if the user wanted to. Instead, Cupertino would simply allow users to decide who would be able to access that data, a right that Apple says belongs only to users and theirs. When implemented next year, iOS 14 would not allow iPhone apps to covertly track and sell user data without explicit customer permission.
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