The dawn of the golden age for the creative industries: REED boss predicts a Brexit boost for Brand Britain
- James Reed said that with vaccines and the lockdowns being lifted, ‘the lights will come back on in London and our other cities’
- In addition to predicting a renaissance of the creative industries, he says the labor market, hard hit by Covid, will rebound this year.
- Reed said Brexit has put the UK in the spotlight around the world
A wave of creativity will be unleashed this year in industry and the arts in a major boost for ‘Brand Britain’, said one of the nation’s top businessmen.
James Reed, chairman of leading recruiting firm REED, said that with vaccines and the lockdowns being lifted, “the lights will come back on in London and our other cities.”
“It will release creative energy. New artists will emerge and there will be a golden age of theater and music, ”he added. “And all the brilliant ideas that sprouted in the lockdown can come to fruition.
Optimistic: James Reed, president of leading recruiting firm REED, says job market will rebound
In addition to predicting a renaissance of the creative industries, he says the job market, hard hit by Covid, will rebound this year.
“I feel optimistic based on our own data. Hopefully everyone who wants a job will have one in 2021, ” he said.
Reed said Brexit put a global spotlight on the UK. This will bring attention to ‘Brand Britain’ and may improve the way our products and services are perceived abroad.
This would benefit UK companies and products from Rolls-Royce aero engines to Scotch whiskeys and help promote export sales.
“Britain as a brand will be more distinctive than it was before,” he said. “This is an opportunity for UK businesses, but it will also have an impact in areas such as sport, culture and the arts. UK voices, UK products and UK services will stand out.
Reed, once a rest, added: ‘People are going to watch and listen. Some will want Britain to fail, but Britain will not fail and that in itself will raise more questions about the future of Europe.
Creative industries play an important role in the UK economy, accounting for up to 10 percent of output in normal times.
Helping Hand: Big Give charity campaign supported by former ballerina Darcey Bussell
Reed chairs the Big Give charity campaign, which supports good causes including access to the arts, and is supported by former ballerina Darcey Bussell. The creative sector has been hit hard by job losses during the pandemic as cinemas, galleries and performance venues have been forced to close. It is one of the most affected areas, along with retail trade and hotels.
“I come from a family of entrepreneurs and artists. My grandfather Leonard Reed was a lithographic artist who worked at the HM Stationery Office on propaganda posters, including Keep Calm and Carry On during WWII.
“There is a lot of pent-up creative energy looking for an outlet in business and the arts.
Reed also predicts that the job market as a whole will come back to life this year.
It highlights a shortage of skilled workers in key areas such as health, technology and social services, which will drive up wages in these sectors.
Leaving the EU means that there is “room for maneuver to modernize and improve labor market rules” so more jobs can be created in the UK, he said.
Rigid EU regulations are often blamed for making it very difficult to fire staff, which in turn would make employers reluctant to hire new workers.
The unemployment rate in the UK, still below 5 percent, remained much lower during Covid-19 than in the EU at 8.4 percent.
Reed, 57, said another reason for her optimism is that her daughter Rosie has just given birth to her first grandchild. “I foresee a locked down baby boom that will stimulate the economy and it is already underway.”