Apple Inc. plans to prove in court that developers and consumers will be harmed if Epic Games Inc. managed to change the way the iPhone maker’s marketplace works.
On Thursday, Apple presented a plan of action to a California federal judge to counter Epic’s high-stakes antitrust fight over how much the App Store charges developers. The submission of documents takes place before the court on May 3 without a jury.
Summarizing its legal arguments, Apple claims that the 30% commission it charges developers is not anti-competitive, as it is the standard fees charged by online and mobile app platforms.
Apple also reiterates its criticism of how Epic got its start, accusing game maker Fortnite of running a carefully planned public relations campaign – with hashtag #FreeFortnite – in an attempt to create its own payment processor and app store on iOS. Platform. According to Apple, Epic has generated over $ 700 million in revenue from iOS customers in the two years that Fortnite was available on the App Store.
Apple says Epic wants no restrictions on apps, be it technology or content accessed through the App Store. But Epic is overlooking the benefits of Apple’s app validation process, such as controlling malware attacks on the iOS platform that has helped developers and consumers, Apple said.
Apple CEO Tim Cook and Epic CEO Tim Sweeney are among the company’s executives who will testify in court. Both companies also attracted a small army of economists presenting their positions to the judge.
The Epic Games Inc. case Apple Inc., 20-cv-05640, United States District Court, Northern District of California (San Francisco).
– With the assistance of Mark Gurman and Olga Harif