Bengaluru : Household Unicorn edtech Byju’s on Thursday said it is expanding its presence in Latin America and Southeast Asia with the launch of Byju’s Future School, a real-time, one-to-one learning platform.
Byju’s will team up with WhiteHat Jr, which it acquired in 2019, to offer one-to-one instruction in math, science, programming, music and fine arts, among other subjects, for kindergarten through eighth grade (K-8) students.
WhiteHat Jr will continue to offer its core programming platform for kids in India, but will expand to international markets through Byju’s Future School integrated platform. Byju’s has already begun recruiting a leadership team for Mexico, Brazil, Indonesia, the US, the UK and Australia.
The company expects nearly 50% of its revenues to come from international markets within three to four fiscal years, Byju co-founder Byju Ravendran said in an interview.
“It makes sense to enter international markets under a single name and brand that will offer students a synchronized, unified experience under one umbrella platform by Byju’s Future School. “Despite the fact that in India the Byju’s brand is well remembered for mathematics, and WhiteHat Jr. “By training in programming, we are still exploring what aspects of these brands can be integrated into the domestic market,” said Ravendran.
Over the next two to three years, Ravendran said, the focus will be on expanding international business through strategic acquisitions to support operations. “We have been in Mexico for six weeks and have already increased the number of teachers to 170, with 20-30 teachers being added to our School of the Future every day. The number of students is also increasing by thousands. Thus, we realized that the model is scalable in terms of both demand and supply. We have held back our international expansion to launch this integrated experience, ”said Karan Bajaj, founder of WhiteHat Jr.
For the non-English speaking markets of Latin America and Southeast Asia, the company will offer training sessions in local languages and recruit local teachers.
Byju is also committed to aggressively growing and strengthening its presence in emerging education technology categories in India. Earlier this week, Byju’s acquired Aakash Educational Services Ltd (AESL) for approximately $ 1 billion to enter the competitive test preparation market, where it competed with Unacademy and Amazon India. The deal was touted as the most expensive IT acquisition in India. Unacademy acquired six test preparation platforms last year, while Amazon India burst into the segment with Amazon Academy.
Bangalore-headquartered Byju’s is valued at $ 13 billion after raising $ 460 million in a round led by MC Global Edtech Investment Holding LP in March this year.
In a recent call, Ravendran said the company is focused on getting its K-12 offerings to international markets first as it seeks to double its footprint in preparation for testing in India. The company is also considering going public in 18-24 months, depending on market conditions.