LOS ANGELES, April 7, 2021 / PRNewswire / – Caruso, one of the largest and most respected private real estate companies in United States, announced today its cryptocurrency investment in partnership with Gemini, a cryptocurrency exchange and custodian. Caruso made a significant initial investment in bitcoin as part of its treasury management strategy, making them the first to apply the technology to the real estate industry, while continuing to bring new technologies and experiences to their guests across their entire retail ecosystem. Building on the company’s belief in a secure future for cryptocurrency, Caruso will also accept bitcoin rents for both residential and retail properties in accordance with applicable law.
This partnership marks the beginning of a holistic, long-term relationship aimed at bringing cryptocurrency, non-fungible tokens (NFT) and blockchain applications to Caruso’s properties as a way to attract millions of visitors across their ecosystem and signals that Caruso has a strong belief in the future of bitcoin and cryptocurrencies. including their potential major commercial and financial applications worldwide.
“We have partnered with the most innovative cryptocurrency management and blockchain technology company because they are reinventing the way tomorrow’s business is run,” he said. Rick Caruso, Founder and CEO of Caruso. “I believe that Bitcoin and cryptocurrency will play an important role in our collective future, and working with Gemini will now bring unparalleled experiences and groundbreaking technologies that will bring real value to our guests. We envision many opportunities through which we can better interact with our guests. and enhance their experience in our properties, for example, introduce blockchain-backed rewards and allow cryptocurrency payments. The consumer applications partnership with Gemini will provide endless possibilities, but we also see the future of how this technology will bring people together. ”
“We are thrilled to partner with Caruso as they continue to propel the real estate sector to new heights using cryptocurrency for the benefit of both their customer experience and their own business operations,” said Tyler Winklevoss, CEO of Gemini. “We are delighted to help them implement their digital asset treasury strategy and provide them with broader advice throughout their journey to cryptocurrency.”
Caruso has been improving the quality of customer service from day one. Meeting customers and guests where they are and where they are going is fundamental to the way a company operates. This partnership confirms that the real estate company’s roadmap is closely linked to innovative technology and its mission to provide decentralized retail payment options to its guests through uncomplicated, efficient and secure transactions secured by blockchain technology.
Caruso is one of the most successful, productive and profitable development and hospitality companies in the world. Headquartered in Los angeles, californiaThe privately held company owns and operates a diverse portfolio of retail, residential and mixed-use properties renowned for its award-winning architecture, unparalleled sourcing experience and dedication to its local communities. Caruso’s expertise in creating popular urban centers has made his properties desirable to host flagship retailers, new to mainstream tenants and innovative dining and entertainment concepts. Consistently ranked among the world’s best shopping malls, Caruso properties continue to surpass industry standards in occupancy and average sales per square foot. Caruso’s portfolio of world-class, popular stores and restaurants include The Grove and The Americana at Brand; elite residential building 8500; and the Masonic Temple, a restored 1929 Art Deco monument converted to innovative Class A office space. The company continues to focus on expansion and has now invested over a billion dollars in new businesses, including the newly opened, first-of-its-kind retail center. dining and entertainment at Palisades Village; and the ultra-luxurious five-star Rosewood Miramar Beach in Montecito, California…
About Gemini Trust
Gemini is a cryptocurrency exchange and custodian that allows customers to buy, sell and store over 30 cryptocurrencies such as Bitcoin, Bitcoin Cash, Ether, Litecoin, and Zcash. Gemini is a New York City Trust Company and is subject to capital reserve requirements, cybersecurity requirements, and banking standards set by the NYS Department of Financial Services and the New York Banking Act. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower humans through cryptography. To find out more visit https://gemini.com