From startup to industry player of 100 people in 18 months



From startup to industry player of 100 people in 18 months

















In the news

April 8, 2021

This is a drink revolution: healthy hydration and tricking your brain. With its innovative, flavored tap water, free of sugar or artificial sweeteners, EIT Climate-KIC is changing the way we think about health drinks.

The idea is simple: pure water combined with pods using natural scents of fruits, plants and spices that activate receptors in our nose. It’s not science fiction, but it’s already available, as evidenced by over ten thousand online customer reviews.

In just 18 months, the startup has grown from five founders participating in the EIT Climate-KIC accelerator to a team of 100 people. He also raised over € 20 million in capital. Supported by beverage giant Pepsi, the product is now expanding into several new European markets, including Switzerland.

Find out more about launching an air up to the Swiss market at the Berner Zeitung (here in German) or meet the founders and the product in this fun video explainer.

Header image via www.air-up.com.

Associated purpose

Goal 5: Reform of food systems

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