The British Virgin Islands Tourism Board (BVITB) announced that it has entered into a contract with public relations and marketing firm AVIAREPS to expand its presence in the European market; especially the Northern region.
According to him, this was an attempt to consolidate its presence in other established markets.
The board said in a recent press release that it is following Prime Minister Andrew Fahey’s mandate to create one agency with “the right mix of public relations, trade relations and market expertise to represent the territory in a multitude of ways. European Markets “.
The Board of Directors is actively expanding its activities amid the ongoing year of the global COVID-19 pandemic, which has led to a severe downturn in global travel and has led to the closure of tourism-related businesses and layoffs of employees across the territory.
Last year, BVITB turned to a crisis management consultant to help reboot the tourism industry in the face of the pandemic. The original contract was for six months, starting June 1. It is unclear if this post has been filled.
Meanwhile, Tourism Director Clive McCoy said the Board is delighted to be working with AVIAREPS to expand the reach of the British Virgin Islands.
“We are impressed by the fact that they (AVIAREPS) rely on a network of employees and partners who are not only experienced marketers but also have a good knowledge of the local markets. This is the reason why we are pleased to work with AVIAREPS for further penetration into European markets and expansion into the Nordic countries. “
AVIAREPS is touted as one of the world’s leading sales, marketing and communications agencies for travel and lifestyle brands and, according to BVITB, will provide public relations and marketing representation in Italy, France, French-speaking Switzerland and the Nordic region (Sweden). , Norway, Denmark and Finland).
The Tourist Board did not disclose how much the British Virgin Islands is spending on the marketing company.
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