Apple Inc (AAPL.O) has hired Ulrich Kranz, a former executive for BMW AG’s electric vehicles division, to help its automotive initiatives, Apple confirmed on Thursday.
Krantz, who was most recently the CEO of electric car startup Canoo Inc (GOEV.O), will report to Apple veteran Doug Field, who led the development of Tesla Inc’s Model 3 Mass Market (TSLA.O) and now drives Apple’s car. project, the message says. Bloomberg reported this earlier Thursday (https://bloom.bg/3zbslcq).
The iPhone maker’s automotive efforts, known as Project Titan, have gone unevenly since 2014, when Apple first started developing its own car from scratch.
In December, Reuters reported that Apple is promoting its self-driving car technology and is aiming to create a passenger car by 2024 that could include revolutionary battery technology.
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