The gaming market in India has experienced a colossal boom over the past few years and will continue to grow as the development and advancement of technology continues even as we speak.
“The audience for the gaming industry is no longer limited to a generation, but it has opened its arms to all age groups, making the industry a giant open market,” said Sapna Bhutani, co-founder of Mystery rooms ï¿½ real-life escape games.
Bhutani co-founded Mystery Rooms with the goal of breaking the monotony of city life and offering activities that encourage the “4 Cs” of 21st century learning, namely communication, collaboration, creativity and critical thinking.
IANSlife speaks to Bhutani, who shares her take on how the pandemic has spurred the Indian gaming industry and more.
What does your company offer?
Bhutan: Mystery Rooms is India’s first live escape experience that has opened a window to the wide range of experiences one can have today besides watching a movie or dining. The limited number of entertainment options available and the lack of the ability to organize a unique one-on-one event with only your people have made city life monotonous.
Suitable for all age groups, it is a one-of-a-kind experience where children can play alongside their parents or even grandparents. It’s a safe adventure and adrenaline rush that you can experience without jumping from the mountains or diving deep into the sea! Aside from entertainment, the Mystery Room is also a unique team-building exercise that every company does. The Mystery Room solution includes enhancing all of the essential skills that ultimately make teams more effective and cohesive.
Today, Mystery Rooms aim not only to break the monotony of city life, but also to offer fun, adventurous, exciting, engaging experiences that encourage the 4 Cs of 21st century learning, i.e. communication, collaboration, creativity and critical thinking. …
How do you see the formation of the gaming industry in India?
Bhutan: India is one of the world leaders in the gaming industry thanks to its huge user base. The industry has experienced a colossal boom in the past few years and will continue to grow as the development and advancement of technology continues even as we speak. The gaming industry’s audience is no longer limited to a generation, but it has opened its arms to all age groups, making the industry a giant open market. In these challenging times, gaming platforms have evolved into virtual social spaces that satisfy consumers’ desire to have fun with their friends or family.
What changes has isolation brought to the industry?
Bhutan: The pandemic has affected every industry in its own way, but has also created an opportunity for every business to grow online and find ways to connect with its customers. Mystery Room has always been very careful about the safety of its customers and employees and has taken every possible measure to make your stay in our escape rooms safe and secure. Plus, your use of Mystery Rooms is completely private, which means you don’t need to make contact with anyone outside of your team.
Locking has helped us broaden our horizons and create an experience that our clients can enjoy while at home. It was never really a plan, but we needed to find a way to connect with our customers and stay connected during these crazy times.
Mystery Rooms launched its first online game in the early days of blocking and was an instant hit. Since then, we’ve expanded the range of online entertainment available in Mystery Rooms that can be enjoyed from the comfort of your home and connected with your team members from anywhere in the world. Since these games are played online, they helped us enter the international market and today we have loyal customers from countries like USA, UK, Canada, etc. Thanks to the amazing response we got to these home experiences, we will continue to take them after Covid.
How do you think outdoor play can help in times of Covid?
Bhutan: Mystery Rooms currently offers its customers around the world a variety of online entertainment that is as engaging and stimulating as any of our physical rooms. They not only allow you to connect with your friends, but they also help you challenge your mind while you are still constrained. Listed below are our popular products for virtual birthday parties and online team events.
one. Mysterious sets: These missions are easy to set up for print and play that can be enjoyed with your family.
2. Live Stream: An immersive, lifelong experience hosted by our master of the game in our physical location.
3. Online Games: These secret games are available anytime and anywhere on our portal and are popular among corporate users.
four. Mysterious box: The Mystery Box delivered to your doorstep is a ready-to-play quest experience packaged in a box.
You started in 2014, what difficulties did you face?
Bhutan: Anything that is new on the market takes time to master. It was initially difficult to break the ice between the consumer and this new experience due to the uniqueness of the concept and the high cost. But the market was somehow waiting for a new entertainment product. Millennials love trying things that are unique and challenging. Through extensive marketing and the first few months of frustration, we were finally able to succeed. Word of mouth was working amazingly, and soon we had to plan for expansion.
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What are your plans for the future?
Bhutan: We have chosen technology-oriented rooms that will be more immersive and interactive. Technologies such as augmented reality are also being integrated into our future rooms. A character will appear in our new center in Gurgaon to make the mission more real. The brand aims to reach all cities in India with a franchise model to make Mystery Rooms available anywhere in the country. (IANS / AD)