The US marks ZEE5’s latest and largest launch, laying the groundwork for its rapid growth in a marketplace of 5.4 million diaspora populations with deep cultural and linguistic ties to this content.
This direct-to-consumer service launch is especially important at a time when Indians in the US, many of whom remain deeply rooted in their roots, cannot travel home. ZEE5 will officially announce its US launch on June 22 at a virtual event that will showcase its platform and content. The company will share key details about its market plans and local partnerships, launch a brand campaign, and more. With this launch, the streaming platform will open access to the largest catalog of South Asian content, that is, Indian, Pakistani and Bangladeshi content, for the diaspora and even major content consumers in the US.
With 130,000 hours of content in 18 languages, ZEE5 will offer a premium, highly accessible and affordable option for viewers to experience the best stories from South Asia.
The ZEE5 catalog contains both classic and contemporary stories from the widest range of categories and genres.
More than 3,500 films, including over 120 digital world premieres such as Radhe: Your Most Wanted Bhai, Simba, Uri: Surgical Strike, Dream Girl, Operation Java (Malayalam), Ka Pae Rannasingham (Tamil), Switzerland (Bengali) etc.
1600+ TV Shows Including Kundali Bhagya, Mithai (Bangla), Sembaruti (Tamil), Sa Re Ga Ma Pa (Various Languages), etc.200+ Originals Including The Final Call, Kaafir, Mentalhood, Churails and others. More than 600 music, food and lifestyle videos coming soon.
· 100 hours of fresh content added daily.
Since “the language of your comfort” is a key promise for content, navigation and even voice search, the ZEE5 content library is tailored for the diverse cultures and languages of the Indian and South Asian communities in the US. Languages include Hindi, Bengali, Malayalam. , Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi as well as Malay, Thai, Bahasa, Arabic, Urdu and Bangladeshi. Key titles are also subtitled or duplicated in English.
“The United States is our most significant market and the last bastion on our global journey as we launch an ad-free subscription service. As a global media conglomerate, we had very close ties with the audience of our diaspora, so now it is quite a happy moment for me when I offer this audience the largest concentration of South Asian content on a single platform through ZEE5, ”said
“The United States is home to millions of people with families closely associated with South Asia, and we are delighted to present them with the largest and most diverse catalog of culturally significant entertainment based on Indian, Pakistani and Bangladeshi stories. These stories can deeply interest and reach far beyond the South Asian audience, entertaining and delighting even the general audience with their authenticity and charm. I am confident that ZEE5 will be the platform for all Americans who love great storytelling, ”said
Key initiatives and outreach plans to support efforts to tackle Covid-19 will also be showcased at the launch event.